CNN news network has showed a video promotes tourism to Egypt، including a brief about the most attractive touristic places in Cairo، Alexandria، Aswan، Luxor، Saint Catherine، White Desert، and Sharm el Sheikh.
This comes in implementation of the cooperation protocol signed between the Tourism Ministry and the US agency for producing a series of films about touristic places in Egypt.
Egypt signed a new partnership with CNN to promote tourism through implementing an international tourism campaign. The campaign will use different platforms، including television، as well as digital and social media sites.
The partnership comes as a part of the reform program led by Tourism Minister Rania al-Mashat and tailored to deliver an up-t- date as well as idiosyncratic depiction of Egypt’s touristic spots.
During the 2019 World Tourism Forum held in Lucerne، Switzerland، Mashat discussed the rehabilitation Egypt’s tourism sector has enjoyed despite plentiful challenges.
Egypt won the World Travel & Tourism Council (WTTC) Global Champion Award at the 2019 Global Summit in Seville، Spain، for its significant leadership role in promoting tourism resilience، according to an official statement released by WWTC on Thursday، April 4.