The Porsche Taycan will become a crucial car to the car maker’s line up in the UK، according to boss Marcus Eckermann.
Describing the electric model as “the beginning of a new era” for Porsche، Eckermann said the car was attracting many conquest customers.
“We have a lot of interest in the car – and a lot of new customers. Based on the expressions of interest، there are more new people to the brand than existing customers.”
While he declined to give expected sales figures، the Taycan’s share of the line-up is set to be considerably higher than the overall EV market share in the UK، which is below 1%.
Porsche has previously said it expects to produce 25،000 Taycans worldwide annually، which is about 10% of its current sales. In the UK last year، Porsche sold 12،500 cars، so we can expect at least 1250 sales of the Taycan per year.
The Taycan was recently previewed officially with some camouflaged images released by Porsche، and has previously been spotted testing in prototype guise، giving us the closest look yet at the car’s details.