The whole thing started with a pun، of sorts، or maybe a goofily bad joke. When Tesla’s Elon Musk launched the Model S، the S just stood for Sedan. He knew there’d be a crossover، which would have to be the X، and with S and X he was two-thirds of the way to spelling out “SEX،” which to his schoolboy sense of humor was hilarious. So، of course، when the smaller sedan came out he wanted to call it the E just so all the letters together would spell out “SEX.” But Ford had a trademark – or something – on the letter E، Musk said، so his team convinced him that a 3 looks enough like a backwards E that everyone would get the joke. And with all that already in place، the fourth model would have to be a Y just so altogether they’d spell out “SEXY.”
Really، this was Musk’s thinking.
He was cracking himself up on the stage at the Tesla design center in Hawthorne، Calif. Thursday night. And the assembled crowd of maybe one or two thousand admirers and Tesla owners (some of whom got their invitations after making loads of sales referrals) loved it.
Yes، on Thursday night Elon Musk revealed the latest model from the Tesla franchise: the Model 3-based Model Y crossover. Musk stood before the usual throng of Tesla fans who squealed like junior high school cheerleaders at a pop concert. “We love you، Elon!” they whinnied. “I love you more،” he said. (I was frankly surprised he didn’t call them minions. It’s such a cult.)