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Health

Can't resist fatty food? Just surround yourself in its scent for 2 minutes and your cravings will subside

Thursday 17/January/2019 - 10:17 PM
Sada El Balad
Edited by Ahmed Moamar
Being surrounded by the scent of a burger or pizza for two minutes is enough to banish your cravings for junk food، new research claims، as the Daily Mail said.

Smelling the aroma for less than 30 seconds will tantalize you and drive you to give in to temptation.

But 90 seconds more will satisfy your senses، according to a new study on humans who were exposed to the scent of strawberries، apples، biscuits and pizza to see how it impacted their cravings.

Experts say the findings suggest air freshener manufacturers could develop food scented ones to curb people urges to indulge in fatty and sugary foods in a bid to beat the obesity epidemic.
That is because the brain doesn't necessarily differentiate the source of sensory pleasure، say scientists.

Lead author Professor Dipayan Biswas explained: 'Ambient scent can be a powerful tool to resist cravings for indulgent foods.'

It could be the key to combating the worldwide obesity epidemic because banning or taxing fatty and sugary treats are unlikely to work.

The University of Florida marketing expert said: 'In fact، subtle sensory stimuli like scents can be more effective in influencing children's and adults' food choices than restrictive policies.'

The findings published in the Journal of Marketing Research may lead to food scented air fresheners and room sprays encouraging people to eat more healthily.
That is because the brain doesn't necessarily differentiate the source of sensory pleasure، say scientists.

Lead author Professor Dipayan Biswas explained: 'Ambient scent can be a powerful tool to resist cravings for indulgent foods.'

It could be the key to combating the worldwide obesity epidemic because banning or taxing fatty and sugary treats are unlikely to work.

The University of Florida marketing expert said: 'In fact، subtle sensory stimuli like scents can be more effective in influencing children's and adults' food choices than restrictive policies.'

The findings published in the Journal of Marketing Research may lead to food scented air fresheners and room sprays encouraging people to eat more healthily.

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