Audi seeks to combine rear-seat infotainment with virtual reality, and to that end, it has co-founded a startup named holoride that aims to let back-seat passengers experience movies and video games in an even more realistic manner with virtual reality glasses. The innovation that Audi is showcasing at CES is the VR technology's ability to adapt virtual content to the movements of the vehicle itself in real time: If a car takes a left turn, then something like a spaceship or other object in the VR environment will do the same, according to Auto Week
"Every movement of the car is reflected in the experience in real time," the automaker says. "If the car turns a tight corner, the player curves around an opposing spaceship in virtual reality. If the Audi e-tron accelerates, the ship in the experience does the same."
"A special effect without a story is a pretty boring thing," as George Lucas once said, but Audi is hoping to get content developers to take advantage of this tech, building video games and educational VR content that could work with a car's movements in the real world to enhance the VR experience. Audi and Disney Games and Interactive Experiences created "Marvel’s Avengers: Rocket’s Rescue Run" to showcase how a computer game can be synched up with a car's movements.