Egypt's tourism industry is expected to receive a boost over the next couple of months، as analysts predict Hurghada and Sharm El Sheikh to become tourist hot spots over the next couple of months with forecasted growths of 8 per cent and 5per cent، respectively، in revenue per available room (RevPAR).
According to Colliers International’s Mena Hotel Forecast for July to September، the Red Sea resort in Hurghada continues to benefit from positive security perception and the return of chartered flights from traditional source markets. The growth in both occupancy and average daily rate (ADR) from the leisure segment is expected to drive RevPAR.
Similar to Hurghada، travel advisories from most source markets are now relatively relaxed resulting in a surge in international leisure demand. The market is growing from a relatively low base.
Overall، analysts forecast that Egypt and Jordan will experience an uptick in foreign arrivals، with RevPAR moving upwards، while the rest of the Middle East will see RevPAR either move downwards or stay flat as the summer season peaks. “In terms of scheduled capacity، Egypt and Tunisia both have a long way to go to reach their 2015 levels. In the third quarter of this year، Egypt has 46% of seats available three years ago، and Tunisia، 38%.”
"British tourists are flocking back to Turkey، Tunisia and Egypt، after the security incidents in 2015 and 2016. Spain and Portugal will see slightly fewer tourists، while other European destinations، including Greece، Croatia and Bulgaria، maintain an optimistic outlook.
“The full recovery of North African destinations will require some time. This summer، the scheduled air capacity will be only half of what it was in 2015 for Tunisia and Egypt.”
Thomas Cook، one of the largest tourism companies in Egypt، announced that 500،000 tourists will visit the country in 2018. Egypt’s Thomas Cook agent chairman، Moody Al-Shaer، said that the company had experienced a 50 percent surge in bookings during the first half of 2018، particularly to Red Sea destinations such as Hurghada and Marsa Alam. “The occupancy rate reached its highest levels since July 2017. We also have a slight increase in prices since last year due to the high demand for Hurghada،” Azza Hussien، marketing manager of the Hilton Hurghada resort، told Arab News. “One of the main drivers to Hurghada is the competitive pricing and value for money، and this is one of the major reasons leading to a rise in demand among tourists،” Hussien said. Reports from airlines indicated a rise in British tourism to Egypt. International travel agencies have also forecast a surge in tourists from the UK، with bookings and flights set for a significant increase during 2018. “With more than 40 UK flights a week، Egypt is again a dream destination for hundreds of thousands of British tourists،” John Casson، the UK ambassador to Egypt، said. The envoy said at the end of 2017 that Thomas Cook planned to resume flights to the Egyptian city of Marsa Alam to accommodate “growing British demand” for Egyptian holidays. The tour company suspended flights to the city 10 years ago. Two flights from Birmingham airport and London Gatwick airport each week will support Thomas Cook’s plans. The Red Sea resort of Hurghada has been listed as one of the top 25 destinations in the world، according to TripAdvisor. “The stunning coral reefs and turquoise waters are perfect for windsurfing. Within easy reach of the Giftun Islands and the eastern Arabian Desert،” TripAdvisor wrote on its official website. “It’s a relatively easy beach escape for Europeans، and some of the world’s best diving and snorkeling sites are just offshore،” it added. “We come here every year، we love the place. Everyone smiles at you، we really feel at home here،” said Nancy Markaus، a Serbian tourist in Hurghada. “We love Egypt and we love how friendly people are to us،” said Marten Lutz، a German tourist. Egypt’s annual tourist influx rose to 8.3 million in 2017 from 5.3 million in 2016. Yet results are still well off the 12 million figure for 2010.